Description
Special Sauce Icon Marketing has taken a unique approach to marketing: They specialize in taking popular iconic products, like the iPod or Adidas sneakers, and blending them together with big name brands in the entertainment industry. Remember the U2 ipod? The fusion of the two worlds is something they call Icon Marketing. The name of the company 'Special Sauce' refers to the 'core' of a successful company, or it's 'key to success'.
After doing a few variations, the general feeling was that somehow visually blending two objects was the strongest concept. The two 'drips' seem to represent the 'sauce' well enough, which led to the final design. The colors were chosen because of their uniqueness, and ability to cross many markets. Helvetical was chosen to support the clean lines of the logo and it's universal appeal.
Client
Special Sauce / Special Sauce
Product
Identity for Special Sauce / T1ME.com
Technical specification
Illustrator CS3
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Description
The challenge, as always, was to do a scalable logotype relating to the company's identity.
We kept the look tight, allowing the play on the word time to be first and foremost. Clean lines and bold letterforms add to the professionalism of the identity.
Client
Underlying, Inc / Underlying, Inc
Product
Identity for T1ME.com / T1ME.com
Technical specification
Illustrator CS3
Various Examples
Description
Over the four years that BJ Heinley worked internally at Yahoo, there were a few projects that would randomly spring up. These are a few favorites.
The first is an internal logo for the co-ed softball team named Yahoo's On First, which appropriately referenced the Laurel and Hardy skit "Who's on First". The second was for men's basketball, dubbed Yahoops!
Finally, Yahoo-opoly was an internal gift given by founders Dave Filo and Jerry Yang for their annual Year-End gift. BJ worked closely with Erin Moore on this project, the end result is a pretty cool board game, complete with custom pieces and gameboard.
Client
Yahoo! Inc / Yahoo!
Product
Various Identities for internal use.
Technical specification
Adobe Photoshop & Illustrator
Example of postcards
Description
The challenge was to do a scalable, all-vector illustration that could be printed as a flyer, poster, or as large as a Billboard.
The core of what Base Gallery was trying to put out to patrons and artists was that it's not so much the gallery walls that are important, but the art inside. The gallery space was intentially left raw, but clean and well lit allowing the art to be center stage.
The folks at BASE wanted an identity that was simple, to the point, and would translate well to almost any situation. The pill shape was simple, sublte, and was intended to evoke a gelcap.
Client
BASE Gallery / Studio
Product
Logotype / Identity System
Technical specification
Adobe Illustrator 8
Description
The challenge, as always, was to do a scalable logotype relating to the company's identity.
Founder John Briggs emailed and asked for help on his website and a logo for his new travel company, based around the idea of hiking around the world. After several iterations, we landed on the idea of using the Yeti as the perfect mascot for someone who travels the world on foot, and it related to John's love of the Himalayan culture.
Client
South By Southwest (SXSW) Interactive Conference 2007 / SXSW
Product
Promotional illustration to be used on postcards, flyers, and a magazine ad.
Technical specification
Digipack: 6-page, Invercote 330g paper, CMYK + Glossy Lacquer & clear tray. Booklet: 8-page, Invercote 150g paper, CMYK. Label: Black print.
Example of Logo Variations
Description
Tom's Fresh Express are a fleet of full-service gourmet kitchens on wheels! They approached BBR needing menus, brochures all sorts of promotional materials.
Fresh and Fast were the directives. We researched and chose the pallete based around various products that had the word 'fresh' somewhere on the packaging. Thanks to all the fresh product makers!
Client
Tom's Fresh Express
Product
Logo with variations for various iterations.
Technical Specs
Adobe Illustrator and a pencil